The Importance of Customer Loyalty For Your Spa

Posted: October 19th, 2016

Loyal customers are a boon to any business. This is particularly true if you run a customer service dependent business such as a spa. Spa-goers are in a buyers' market. Many businesses offer reasonable massage therapy services and spa treatments. As a result, clients are always searching for the best possible experience. As the manager or spa owner, it is up to you to ensure that your clients' expectations are at least met, if not exceeded, during every visit, without exception. The following tips can help you maintain and build a loyal client base that improves your spa's community reputation and drives profits.   Other than offering the best services available, loyalty card programs are a great way for spas to make repeat visits more attractive for clients. A loyalty card, whether it is a physical or a virtual card, gives clients a tangible reminder that a regular pedicure, manicure or massage is a kind of routine maintenance. It also rewards repeat attendees with more of the services they love and, perhaps, inspires them to invite a potential client or two to your spa.  Friends are an important and, sadly, often overlooked means for expanding your business. If you offer stellar massage therapy and other spa treatments combined with top-notch customer service, clients will probably tell their friends all about your wonderful spa. Moreover, a "bring a friend" discount can convince even the most reluctant friend to get a manicure or pedicure while catching up. Similarly, a couple's massage can reduce stress and provide some precious "we time." When you help your clients see your spa as a way to nurture their relationships while they nurture themselves, it will become an even more popular destination.